Name: Kate Kikano
Name of business: TKD Lingerie
What do you do?
We provide D-K cup women in the Middle East with great fitting lingerie, swimwear and nightwear, from everyday essentials, maternity and sports bras, to gorgeous fashion pieces.
How did you get started?
They say that only friends, family and fools invest in new businesses – so I found a fabulous combination of the above to help me out! I also did a ton of research, signed up for independent bra fitting courses, visited lingerie designers and put together a comprehensive business plan.
Who and what inspire you?
Mighty girls – there are so many women doing incredible things every day. Having a young daughter I am now more aware of gender stereotyping and want to make sure she's exposed to strong role models. www.facebook.com/amightygirl is a great resource for parents of young women.
I also love the recent Panache lingerie campaign, Modelled by Role Models. Panache selected women to represent their brand based on their achievements rather than their looks. Role models included a Paralympic athlete, a nurse aiding the fight against Ebola and a woman who ran 53 marathons in 53 days. With young women being exposed to such unattainable images of "beauty" these days, we definitely need more campaigns like this.