Which UAE companies do you admire?
There are too many to mention, because each does something different that is admirable. Ultimately it's not the company but the people within them that we find worthy of admiration especially those who are fulfilling their dreams, ever evolving and who give back to the industry or community. Within our field Custard is on the board of the International Live Event Association, and through our involvement we have a huge amount of respect and admiration for the collective ILEA team and the achievements it has made for the industry, and its ambitions for the future, because it's made up of volunteers with jobs and businesses. It's not easy, but it's happening.
Why is supporting small businesses so important to you?
Small business is the bedrock of the UAE. As a group of organisations we employ the most people, generate the most income, spend the most money. Small business underpins the nation, and should be important to all of us.
How can the community get involved in your business?
The community at large is welcome to join our Facebook page: https://www.facebook.com/WeLikeCustard/
and if you're in the JLT neighbourhood then do call in for a cuppa, our door is always open (literally!)!
Those in the events and communications community are invited to connect with ILEA through http://ilea-me.com
, and join a growing group of passionate small businesses singing with one voice.